The Mark (MARC) of a Leader: Whether Deliberate or Incidental You Have A Unique Leadership Imprint
A company’s brand holds considerable value for its investors, customers, and employees and differentiates it from competitors. And whether you are conscious of it or not, you too have a brand (or a reputation) that results from your encounters. Much like an indelible imprint, your personal brand is as powerful as your identity and sets you apart you from others. Your brand is more than your style of dress or simple visual identity. It tells others what you value and it informs preferences, your choice of words in communication, how others react to you and to a large extent your opportunities. So what is your brand? Is it an asset or a liability? Equally as important, what is your leadership brand? Is it elevating your market value and creating a sharp competitive advantage? Think of it like this. In each of your encounters with another person you leave an impression. The experience is comprised of elements that are readily detectable and some that are not – visual cues, word choices in language and temperament or attitude. Imagine for a moment that it is akin to experiencing your personality much like it is an organization’s culture. Again, what does your personal
